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The World’s Smallest* 28mm Wide-Angle** Lens and MEGA O.I.S.

*For a digital still camera with optical zoom, as of February 14th, 2006
**35mm equivalent at wide angle

Bright F2.8, Wide-Angle 28mm* LEICA DC VARIO-ELMARIT Lens
The LEICA DC VARIO-ELMARIT lens on the FX01 employs an extra high 
refractive index aspherical lens that makes it possible to incorporate a wide
28mm zoom into its compact body. Spanning all the way from 28mm to
102mm (35mm equivalent), this lens lets you capture everything from
sweeping landscapes to shots with deep rows of skyscrapers. The Extra
Optical Zoom function, which magnifies the image with minimal
deterioration by using the centre part of the high-resolution CCD, boosts the
zoom power to a maximum 5x**.
*35mm equivalent at wide-angle. ** Varies depending on the selected image size and aspect ratio.

The Nikon D80 DSLR Announcement Is Here! Building on the extraordinary  success of the D70 and D70s, Nikon introduces the new D80(TM) digital SLR camera - an impressively featured, high performance camera that incorporates Nikon’s latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any photographer with the passion to create beautiful photographs and preserve special moments.

The World’s Smallest * 10x Optical Zoom with Dual
Image Stabilization of MEGA O.I.S. and High ISO Performance
* For 1-megapixel digital still cameras or higher. As of February 14th, 2006

A Slim 10x Optical Zoom Using an Unique Prism - LEICA DC VARIO-ELMARIT Lens

The world’s first * integration of retractive lens with folded optics
technology allows the zooming to occur horizontally within the camera.
This makes it possible to pack a powerful 10x optical zoom - equivalent
to a big 35 to 350mm lens on a 35mm camera - into a compact camera.

Epson R-D1 Digital Rangefinder Camera - Classic feel. Digital innovation.
World’s first rangefinder digital camera - Classic feel and design of traditional rangefinder cameras - Quality results with Epson
digital image processing. Supports over 200 vintage and contemporary lenses - 6.1 megapixel CCD sensor - 1.x viewfinder to
capture the moment with clarity and precision.